Digital, Social & Mobile in India in 2015

by: Simon Kemp
We Are Social
August 26, 2015 09:15AM

It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis:

Digital In India, Aug 2015

Here are the key data headlines:

  • Internet Users: 350 million, up 44% since our last report in July 2014
  • Social Media Users: 134 million, up 26% in the past year
  • Unique Mobile Users: 590 million – a penetration rate of 46%
  • Mobile Internet Users: 159 million – 45% of all internet users
  • Mobile Social Media Users: 97 million, up 5% since July 2014
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